Communicationplan: Spread The Beat

[synthjunkie]

I don't like the idea of eurobeat being spread out to the mainstream American music industry.

I think a better idea would be for it to be spread out across Europe, since the Europeans were the ones who embraced Italo-disco, as well as other genres of EDM such as house and eurodance alot more than the Americans ever did.

The key is to let Europeans regain their territory in what they have been good at producing, electronically, for a few decades instead of the situation we seem to have nowadays in where alot of commercialized European dance music is just going in for a more Americanized electro pop sound. Just look at some of the older famous Eurodance, and Trance/house music labels from Europe, and you will see how many have changed their sounds to fit the more American electro pop sound in the last few years. Just look at Time Records website or Saifam's, and you will see what I mean.

I've noticed since around after 2005 the sharp decline in trance and house music (to point of it being non existant anymore in any European dance clubs. It is now being replaced by European progressive house arists who are using more of the electro pop sound causing the whole electronic music industry in Europe to have changed from their unique sounds, that at a time America did not have, to adapt to a more American sound (that electro pop sound which uses that electro drop down riff thing, which sounds like garbage to me).

I also don't think that Italian Eurobeat artists who have a thick accent should be considered unmarketable, since that would be a great loss to their unique sounds that makes Eurobeat so pleasurable to me. Many Eurodance and eurohouse artists too had many vocalists who didn't have a perfect English accent, yet those songs did well in Europe back in the 90's.

If we can help Europeans get back on track to producing their other genres of music, such as Trance, and Italodance songs, and help them regain a bit of pride, it might help open the door for other genres such as eurobeat. Italo-disco is already trying so hard to come back in the European market, which is big deal, since I think Italo-disco would never make it in America today, compared to the way it has been flourishing in places like Sweden recently. This just proves that if Eurobeat could be marketed more for Europe on a bigger music label that would allow them to be exposed more in public, I think there is a bigger chance for it to be successful and also a great chance it would not be changed too much in it's form from what we have already.

The key here is to have to find a way to make today's European labels regain territory over their once popular older styles of electronica, and make them understand that there are many fans out there who still want these genres to be produced.

If this project is about helping Eurobeat to make it popular in America to cash in on some quick money for just a few years before it dies out and forgotten, then this project might be the route to go, I guess.
But if this a project to help Eurobeat artists still stay in business, to a smaller scale in profits, but at least have a chance to be appreciated more outside of Japan in a European market as well, in where we know for a fact that they have embraced electronic music for decades, and where there would be less conformity and less restriction to their sounds, I think eurobeat would be able to still be considere a success and we would be doing a greater good for eurobeat artists in terms of keeping to their roots.

[DarkSky]

Thank you all so much for the great responses. This is really really useful for me.

I like I'll use:
From Heartache to Heaven / Momo
Power of My Love / Yo Shine
Futureland / Ace

I cannot answer all replies personally as that would take a long time for me to do so. In general I'm really happy that you guys come up with your vision on this project.

Of course I'll keep you updated about the progress. I'm not going to change my concept anymore, however feel free to post ideas to launch the genre in Europe & the US. I might use them for the plan.

Thank you ever so much!

[Bore]

I'm not sure if it's just me, but I would also give some thought to the lyrical side of the songs. While dancemusic often isn't about the lyrics or stories told I do recon an entirely nonsensical track just wouldn't work.

[SuperEuroJimmy]

Because a song about some upper class in Seoul sure didn't work at all. :P

[DarkSky]

Because a song about some upper class in Seoul sure didn't work at all.

+1 haha

[Bore]

When most of the listeners didn't even understand it. But yeah, point taken.
Yet I would still hold to my point. There is quite a gap between songs with really deep and profound lyrics and Easy Busy. Just saying.

[#Infinity]

Delta, SinclaireStyle, and Saifam have by far the most interesting lyrics of all eurobeat labels. Time/Eurogrooves and Dima would be considered the worst on that front.

By the way, I wanted to apologize for recommending against Dima music, since I know you're a staff member there, DarkSky. I think it has produced some wonderful tracks over the past several years, and it's still one of the better labels today, but I don't really think its style is the most suitable for newcomers, in particular. David Dima and Stefy Martini both have extremely heavy Italian accents, and some of the latest tracks by these artists have pretty Engrishy lyrics ("For every moment of my single day" = track automatically not taken seriously). If you want Dima to gain popularity, I think Eternity by Aleky would be the best starting point, by far. That song is pretty darn awesome, and I think most average folks would be able to appreciate it for its grandiose tune.

[zoupzuop2]

Drnrg, I could spend literally days pointing out the flaws in your arguments— how "Urban Hip Hop EDM" has only become a mainstream thing since the popularization of "trap" in the last half-year or so and has otherwise not existed since then (as "hip hop" and "edm" are sufficiently distinct to where fusions would be notable and distinguished as such), how "America's electro-housey sound" is actually more Europe's than anyone else's, etc. But that'd be a waste of time. I'll instead rebut perhaps the most disgusting and bigoted thing you've said, ever:

I feel strongly that any country should welcome and accept Eurobeat the way it is and not to stick in thier own artists in order to sell it. If they can't abide by that SIMPLE request, then they don't deserve Eurobeat. I can think of tons of examples where they alter music just for the sell out factor. Olly Murs- Trouble Maker is one. It has a sort of Maroon 5 vibe, not a bad song, but totally ruined by Flo-Rida. I bet you didn't know thier is an original version without the rapping that showcases a lot more of Olly, but the U.S. Music Industry only gives air to the Flo- Rida version. Same with Maroon 5 - Payphone. Great song, but once again rapping shoved in there just to make double the money. The song would be popular enough with Adam Levine's vocals, but no, they want Wiz Kalifa. This is a perfect example of how U.S. Music Industry squeezes every last drop of money out of a song. They didn't used to be as greedy back in the day. and the music was so much better. More Heart and soul. Now it's all one big commercial to sell.

If they can't abide by that SIMPLE request, then they don't deserve Eurobeat.

then they don't deserve Eurobeat.

don't deserve Eurobeat.

deserve Eurobeat.

deserve

Deserve?

You think people have to "deserve" a genre of dance music?

Who are YOU to decide who "deserves" Eurobeat?!?!?

This attitude is disgusting, wildly elitist, unacceptable, and has no place in any genre community at all, much less one that could use all the international exposure it can get right now, of all times. This literally makes me physically sick to read, and I'm ashamed to participate in a genre with this kind of mindset. I'd actually rather see the genre die today than see it handled so shamefully as you propose. I'd prefer record labels all over the world to completely bastardize the genre with their own twists than let it stagnate like it has in the last decade, as it shows that there are people who actually DO care enough about the genre to let it try new things and reach more people, and let it adapt to modern listeners, instead of keep it cooped up as a "Sooper Seekrit Klub No Pleebyins Alowd" to rot and die in its own juices.

Drnrg, I don't have much against you as a person, but your mindset on eurobeat is so repulsive and offensive and upsetting to me that I don't think I can stomach any further discussion. Darksky, my apologies that I can't be of much help to you through this thread, if you would like any more of my insight just contact me through another source; for now, I can't bear the sight of this forum for a while.

[the_ditz]

Awww, I'd forgotten how much I loved Momo's tracks when she appeared on the scene. Send Me An Angel and From Heartache To Heaven still sound awesome today - I wish SCP would get back to that sound again, I miss it

[Lebon14]

Because a song about some upper class in Seoul sure didn't work at all.

+1 haha

Hahaha. Exactly. Oppa Gangam Style!

Btw, Japan despise that song.

I'll instead rebut perhaps the most disgusting and bigoted thing you've said, ever:

I feel strongly that any country should welcome and accept Eurobeat the way it is and not to stick in thier own artists in order to sell it. If they can't abide by that SIMPLE request, then they don't deserve Eurobeat. I can think of tons of examples where they alter music just for the sell out factor. Olly Murs- Trouble Maker is one. It has a sort of Maroon 5 vibe, not a bad song, but totally ruined by Flo-Rida. I bet you didn't know thier is an original version without the rapping that showcases a lot more of Olly, but the U.S. Music Industry only gives air to the Flo- Rida version. Same with Maroon 5 - Payphone. Great song, but once again rapping shoved in there just to make double the money. The song would be popular enough with Adam Levine's vocals, but no, they want Wiz Kalifa. This is a perfect example of how U.S. Music Industry squeezes every last drop of money out of a song. They didn't used to be as greedy back in the day. and the music was so much better. More Heart and soul. Now it's all one big commercial to sell.

If they can't abide by that SIMPLE request, then they don't deserve Eurobeat.

then they don't deserve Eurobeat.

don't deserve Eurobeat.

deserve Eurobeat.

deserve

Deserve?

You think people have to "deserve" a genre of dance music?

Who are YOU to decide who "deserves" Eurobeat?!?!?

This attitude is disgusting, wildly elitist, unacceptable, and has no place in any genre community at all, much less one that could use all the international exposure it can get right now, of all times. This literally makes me physically sick to read, and I'm ashamed to participate in a genre with this kind of mindset. I'd actually rather see the genre die today than see it handled so shamefully as you propose. I'd prefer record labels all over the world to completely bastardize the genre with their own twists than let it stagnate like it has in the last decade, as it shows that there are people who actually DO care enough about the genre to let it try new things and reach more people, and let it adapt to modern listeners, instead of keep it cooped up as a "Sooper Seekrit Klub No Pleebyins Alowd" to rot and die in its own juices.

Drnrg, I don't have much against you as a person, but your mindset on eurobeat is so repulsive and offensive and upsetting to me that I don't think I can stomach any further discussion. Darksky, my apologies that I can't be of much help to you through this thread, if you would like any more of my insight just contact me through another source; for now, I can't bear the sight of this forum for a while.

Holy crap man, take a chill pill! The guy's maternal tongue isn't English, I believe. He probably didn't choose the right word to say what he wanted to say... He just doesn't want the major labels (EMI, Universal, etc) of this world to have a word about how Eurobeat sounds. And, he would prefer not advertising Eurobeat in another country if that would happen, to keep the genre as is. He doesn't want Eurobeat to become what the Top 40, in most countries, is. It's more like "the major label don't deserve to market and distribute Eurobeat if they are going to make it sound like the generic dance music". I don't think he meant the listeners in the word "deserve". Chill, man!

[eXtaticus]

-redacted-

[Lebon14]

I edited my post above for Travis to see...

Btw, OMG extaticus... what a wall of text.
But amazingly interesting.

[#Infinity]

I agree with Travis to a certain extent. I can vouch for myself when I say I feel ripped off by Avex's increasing exclusivity to Japan. By restricting mora purchases to Japanese credit cards and removing all of their music from iTunes, it feels as if they treat all outsiders as a threat to their profits. Instead of allowing eurobeat to evolve and become introduced to new audiences, the company is simply leaching off the interests of Japan's waning para para community and confining the genre's existence to a limited vicinity. This type of favoritism is insulting to devoted international fans such as myself. I'd happily purchase as much eurobeat as is made available, and I'm sure there are plenty of other folks, this community included, who would do the same. Investing eurobeat as an export, and thus making it as accessible as possible, can only mean good for the genre's financial stability. Even if the para para community is still the largest consumer of eurobeat to date, restricting the genre to a small few is a stupid business move and just preludes to eurobeat's eventual death, which now almost seems imminent, due to the rapidly slowing rate of new releases.

[Bonkers]

I 100% agree with drnrg. American standards in mainstream dance music is low. The best thing that came out of America was the Underground Construction hard house label. The music would become eurobeat-style remixes of Britney Spears' tracks and other top 40 pop tracks mixed by David Guetta.

I'm telling ya, even though Japan may not see it as "underground" music, Eurobeat would survive, probably even boom if it were to be played out in the rave scene instead of the American club scene. I'm sure the candy ravers would enjoy it's upbeat & chipmunky characteristics.

[para_rigby]

I cannot even fathom how the mainstream music industry would every try and touch eurobeat. The whole fight here is pretty moot since eurobeat has a snowflake's chance in hell of becoming more than a niche genre. Can anyone think of one American musician that would try and even dabble with eurobeat outside of someone like Lady Gaga? I doubt you can think of a legit example.

This has to be the dumbest flame war on the forums yet.