Communicationplan: Spread The Beat

Everything that is eurobeat can be discussed here.
Mindsweeper
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Post by Mindsweeper » 26 Apr 2013, 05:41

para_rigby wrote:I cannot even fathom how the mainstream music industry would every try and touch eurobeat. The whole fight here is pretty moot since eurobeat has a snowflake's chance in hell of becoming more than a niche genre. Can anyone think of one American musician that would try and even dabble with eurobeat outside of someone like Lady Gaga? I doubt you can think of a legit example.

This has to be the dumbest flame war on the forums yet.
Agreed. There are plenty of genres that aren't mainstream yet have a good sized, dedicated fanbase. Eurobeat's problem is that it has practically no exposure outside of Japan.

I've gotten three friends of mine into Eurobeat, all it took was my exposure.

What bonkers above said is a great start. We need to find a way to get DJs to play Eurobeat at events where its hyper fast asthetic will be appreciated.

I've been trying to learn how to DJ Almost exclusivly for this reason.

Let's put aside our mainstream worries, get out there, and blast some fuckin' eurobeat.

drnrg
Eurobeat Guru
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Post by drnrg » 26 Apr 2013, 05:56

Lebon 14
I don't think he meant the listeners in the word "deserve". Chill, man!
yeah, see here Travis thinks I meant the American listeners don't deserve Eurobeat when I said "they don't deserve", but I was speaking about the Industrie's sellout corporation record companies, especially if they are just gonna change it all up and turn it into something not- Eurobeat.

Well, I'm not gonna contribute to this thread anymore, not becuse of that, but becuse, sadly, these posts have just confirmed what I dreaded most. That Eurobeat would definately be welcomed with prejudice towards thier vocalists' accents. For me that "Engrish" has always been a very charming aspect of Eurobeat. Ever since Italo, because it gives the genre its own identity.

Exemplyfying certain labels allready puts a dent in Eurobeat's strenth. I agree with # infinity that those exact labels would find it impossible to get airplay, but that's what makes it so sad. We would have to go back to the 80's for Eurobeat to become popular as High NRG was back in the day.

I cannot and will not contribute to something where I have to analiyze my favourite Eurobeat tracks to see if they would be accepted or not. This makes no sense to me whatsoever, because Eurobeat is composed of many different styles ,melodies and vocals and they should all be heard.

Mindsweeper
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Post by Mindsweeper » 26 Apr 2013, 06:51

drnrg wrote: I cannot and will not contribute to something where I have to analiyze my favourite Eurobeat tracks to see if they would be accepted or not. This makes no sense to me whatsoever, because Eurobeat is composed of many different styles ,melodies and vocals and they should all be heard.
Hold on and think about it though, it's actually the best way to go about this, I believe.

I'm going to assume you got into eurobeat via your interest in italo disco, right? There's your link.

I discovered eurobeat in an arcade, because I was (and still am) an avid rhythm game fan. I ran into a machine I had never seen one fateful day. That game was ParaPara Paradise. My initial reaction was "All this music sounds the same, it's kind of wacky". Trance was my main back then.

However, I loved the game so much that I kept playing. I actually actively resisted eurobeat at first because I thought it was too cheesy, but I eventually said fuck it, I love this stuff.
Fast forward to today, now more than half of the music on my mp3 player is eurobeat.

There's my link.

Most people have to be eased into new things. I used to hate italo disco, but my love for eurobeat linked me to italo disco and now I love it too.

They like pop? Play Jager or SCP's other poppier tracks

Open-minded rockers? There's plenty of eurock

Kandi Kid ravers? Hi NRG attack is a goldmine for their hyperactive tastes. You don't even have to that straightforward.

Recommend Initial D to anime fans, let them find the music on their own.

There's probably a bajillion different ways you can "link" eurobeat songs to other interests.

synthjunkie
Eurobeat Scholar
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Post by synthjunkie » 26 Apr 2013, 08:55

I fully agree with what extaticus and drnrg said as well. Extaticus is completely right about what is happening in the mainstream music industry right now. Like it or not, this is an avid fan site forum for eurobeat, so of course there are people like us who take our eurobeat seriously and don't want it to be tampered.

The fact that Avex doesn't want to market it outside of Japan is totally understandable to a degree. I can somewhat understand how fans feel ripped off by Avex and treated as foreigners, but you have to get over it, because it's not just about the music, it's part of Japanese culture in many ways. Try living there and you will understand.

But seriously, does anybody really think a label that has allowed Eurobeat to flourish for over 20 years in just one country could possibly think Eurobeat could have survived 20 years in America? I very much doubt America would have given Eurobeat the chance to be around for 20 years if it was signed onto a major American label back when it started in Japan.

Yes, Avex has some problems, and so do alot of Music labels all around the world, but the fact that Eurobeat survived this long, with the majority of it being produced on Avex's label is quite remarkable to say the least.

I just wish Avex could find a way to promote it better, and include it more in the media over in Japan...that would be a huge impact on how well it could do. It has been over 20 years, so maybe they are getting sick and tired of any type of promotion after all these years now.

#Infinity
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Post by #Infinity » 26 Apr 2013, 14:27

synthjunkie wrote:The fact that Avex doesn't want to market it outside of Japan is totally understandable to a degree. I can somewhat understand how fans feel ripped off by Avex and treated as foreigners, but you have to get over it, because it's not just about the music, it's part of Japanese culture in many ways. Try living there and you will understand.
What? Eurobeat is produced in Italy and sung in English. How it's treated as some sacred genre that only Japan has the right to tamper with is beyond my level of understanding. Why is this "Japanese culture" garbage a reason to give loyal fans the cold shoulder? By making the genre accessible to the possible foreign consumer, they think the genre is going to be ruined because it's no longer Japanese? That's cruel and unfair reasoning that makes absolutely no sense from a financial or general standpoint. Besides, Avex did allow overseas consumers to buy from mu-mo.net and later iTunes, so it's not like they were so fearful from the beginning. The fact that they changed this policy just to make it harder for people such as myself to purchase eurobeat (or anything they license, for that matter) utterly confounds me.
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synthjunkie
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Post by synthjunkie » 26 Apr 2013, 20:11

#Infinity wrote:
synthjunkie wrote:The fact that Avex doesn't want to market it outside of Japan is totally understandable to a degree. I can somewhat understand how fans feel ripped off by Avex and treated as foreigners, but you have to get over it, because it's not just about the music, it's part of Japanese culture in many ways. Try living there and you will understand.
What? Eurobeat is produced in Italy and sung in English. How it's treated as some sacred genre that only Japan has the right to tamper with is beyond my level of understanding. Why is this "Japanese culture" garbage a reason to give loyal fans the cold shoulder? By making the genre accessible to the possible foreign consumer, they think the genre is going to be ruined because it's no longer Japanese? That's cruel and unfair reasoning that makes absolutely no sense from a financial or general standpoint. Besides, Avex did allow overseas consumers to buy from mu-mo.net and later iTunes, so it's not like they were so fearful from the beginning. The fact that they changed this policy just to make it harder for people such as myself to purchase eurobeat (or anything they license, for that matter) utterly confounds me.
Unfortunately, that IS Japanese culture. Believe me. I am speaking from personal experience.

I have lived there for a short while and experienced denial in renting some places just for the fact that I was a foreigner, and there are no laws against what we would call "discrimination" in our mind set, but such a meaning of understanding does not exist in the Japanese culture.

Look at my sister who lived there for 8 years, married a Japanese, and had a child, and had to end up divorcing him because he wouldn't contribute to help raising the child, as most Japanese husbands usually are not very involved in their child's life, unfortunately she didn't know that during a divorce in Japan, the non-Japanese parent gets ZERO visitation and/or custody rights to the child after a divorce. CAN YOU BELIEVE THAT? The foreign parent is seen as unfit to take care of a child by herself/himself and is given to the Japanese parent instead. If the Japanese parent is the mother, the child will stay with the mom. If the Japanese parent is a man, then the child is given to the closest female in his familly to raise the child, rather than his/her own MOTHER!! Yes, rather than his own FOREIGN mother! How is that fair? Go figure, because foreigners are just treated that way culture-wise, and there is no law to protect foreigners who live there to ever have a right to see their child again.

Going back to the whole eurobeat thing, of course I know that eurobeat is Italian in origin, and mostly made in Italy, but the fact that the producers signed onto a contract with a Japanese record company still makes it a Japanese product. It is what it is, and I don't think eurobeat would be where it is today, lasting over 20 years, if it weren't for the fact that it was signed onto a label such as Avex who have really made it last this long. I can't think of any other label in either Europe nor America that has let any form of Italo-disco or Eurodance to last for that long on such a big label, to the extent of its popularity it has had with Avex for THAT LONG.

Japan is xenophobic, get over it. It's something that in the Western culture we see as discriminatory, but they do not see it as such. We have a mindset in Western culture about racist and discrimination that is not really shared in the same viewpoint in many Asian cultures. They see it as a way to protect their identity, and see us as the threat. It's their culture, and if you don't believe my words, go ask anybody who has lived in Japan there for a couple of years.

I don't hate Japan because of it, because I know how the culture works there.
Japanese are still in general super polite, kind, and extremely determined and hard working people.

They just want to protect something that they have, in this case, Eurobeat.

Bonkers
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Post by Bonkers » 26 Apr 2013, 20:40

I agree with DrNrg again, the "Engrish" is another reason why I love Eurobeat. Sure, it's got grammar errors in speech, but the music isn't meant to appeal to the English professor.

IF eurobeat music was to catch on here in the States, I would prefer it to be how the old US based Moonshine Music label did with the Happy2bHardcore cd series:
1. Get a DJ to mix the cds
2. Import the tracks from their country of origin
3. Mix, and release the CD in the States.

An unmixed DANCE music cd series would not last long in the States, especially if you are trying to appeal the underground dance crowd.

I am sure if someone like Lady Gaga were to experiment with Eurobeat influences, then all other pop artists would as well. The general American public doesn't like hyper, sped up, chaotic, chipmunky music, so if Americans were to begin producing Eurobeat, the tempo would be lowered, and the hyper synthesizers would become used only at the last 4 beats in the 4th measure before the verse or chorus.

It would not be Eurobeat.

Bonkers
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Post by Bonkers » 26 Apr 2013, 20:49

Mindsweeper wrote:
Kandi Kid ravers? Hi NRG attack is a goldmine for their hyperactive tastes. You don't even have to that straightforward.
Exactly!! I can speak from experience on that one. I've been a candy kid for the past 10 years. We love anything above 150 bpm, especially with chirpy vocals; though Happy Hardcore is our main forte.

eXtaticus
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Post by eXtaticus » 26 Apr 2013, 20:51

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Last edited by eXtaticus on 19 Dec 2017, 22:55, edited 1 time in total.

#Infinity
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Post by #Infinity » 27 Apr 2013, 00:29

synthjunkie wrote:Going back to the whole eurobeat thing, of course I know that eurobeat is Italian in origin, and mostly made in Italy, but the fact that the producers signed onto a contract with a Japanese record company still makes it a Japanese product. It is what it is, and I don't think eurobeat would be where it is today, lasting over 20 years, if it weren't for the fact that it was signed onto a label such as Avex who have really made it last this long. I can't think of any other label in either Europe nor America that has let any form of Italo-disco or Eurodance to last for that long on such a big label, to the extent of its popularity it has had with Avex for THAT LONG.
Good form them, but it doesn't matter if Avex has kept Super Eurobeat alive for over two decades; that's just a matter of business decision. For all I know, Avex could have ended the series back in 2003 or something because other musical avenues were far more profitable. Since what they have is a monopoly over an entire musical genre, they've worked hard to ensure its survival in Japan, but the series has still increasingly struggled to the point of barebones revenues. If eurobeat had been successfully marketed to foreign consumers, let's say Europe, Avex wouldn't have to be constantly making radical changes to the series and would probably even pick up newer talents and visionaries to carry on the legacy. Frankly, if they really wanted eurobeat to continue existing in Japan, they should expand its consumer base so that it becomes profitable enough for people to take seriously.
synthjunkie wrote:Japan is xenophobic, get over it. It's something that in the Western culture we see as discriminatory, but they do not see it as such. We have a mindset in Western culture about racist and discrimination that is not really shared in the same viewpoint in many Asian cultures. They see it as a way to protect their identity, and see us as the threat. It's their culture, and if you don't believe my words, go ask anybody who has lived in Japan there for a couple of years.
And THIS is exactly what set the nation miserably far behind the rest of the developed world before the Meiji Revolution. Japan in the 1500's was just being introduced to foreign culture and ideas, with the spread of muskets and Christianity. In response, Tokugawa Ieyesu began a 250-year regime of isolationism, feeling threatened by outside influence. I can understand his concern with Christianity because that directly attacks the Japanese mindset, but otherwise, closing Japan off from foreign trade caused their economy to lag for hundreds of years before finally being warned of this in the 19th century.

How did Japan gain access to eurobeat in the first place? By exchanging trade agreements with Italy. The genre may be marketed towards Japanese audiences, but it's still an essentially European music, hence the name 'eurobeat.' The trade of goods and ideas is cornerstone to the success of advanced markets.
synthjunkie wrote:They just want to protect something that they have, in this case, Eurobeat.
Japan is protective of their culture and way of tradition, yes, but I do not understand how a musical product, especially one manufactured in Italy, can act the same way as Shintoism. On the contrary, from what I know of, Japan is one of the greatest trade partners of media in the world. The gargantuan success of car brands such as Toyota and Nissan is due to their availability in the rest of the world, giving them higher profits and thus more ability to improve their product. Selling a Honda Civic in the United States isn't going to "threaten" Honda's identity or image; it simply opens the product to somebody overseas who may enjoy it just as much as a typical Japanese customer. The vehicle's original creators are still the same as ever, so there's no way the product would lose its "Japanese" heritage unless a Canadian became the new CEO or something.

Heck, even manga and anime, to take an example from Japanese media, enjoy profound success all around the world, despite being an unmistakably Japanese product. Its origins, in fact, come directly from the influence of western comic books such as DC and Marvel. By hybridizing these ideas with traditional elements, the result is an identifiable Japanese art form with massive profitability. Shows like Dragonball Z and Speed Racer became hugely popular in Japan, and their range of fans expanded greatly after being introduced to foreign territories. Art doesn't domestically suffer from being opened to other countries, it thrives off of it.

Whatever you say, eurobeat's identity as a Japanese product still does not explain why Avex went from slowly expanding eurobeat's availability to the rest of the world to reverting their online store policy to Japan-only credit cards and suddenly removing their entire catalogue from the American iTunes store.
Bonkers wrote:I am sure if someone like Lady Gaga were to experiment with Eurobeat influences, then all other pop artists would as well. The general American public doesn't like hyper, sped up, chaotic, chipmunky music, so if Americans were to begin producing Eurobeat, the tempo would be lowered, and the hyper synthesizers would become used only at the last 4 beats in the 4th measure before the verse or chorus.

It would not be Eurobeat.
Eurobeat didn't immediately come into its present form in Japan. Initially, it was relatively indistinguishable from Saw productions, before slowly evolving into a new sound entirely during the early 1990's. Of course new audiences wouldn't take to a radically unique genre of music just like that, but bridging the gap could certainly lead to people's eventual appreciation of less commercialized eurobeat. Songs like From Heartache to Heaven and I Won't Fall Apart sure wouldn't be bad starting points to bridge the gap between American dance pop and a regular eurobeat production.
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drnrg
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Post by drnrg » 27 Apr 2013, 05:54

There is still so many questions to cover on a delicate subject like this,so ,

I wanna ask one question; as if I was a representative, of an X eurobeat label?

Would I; honestly think Eurobeat is progressing if it could only be represented to certain Countries by one or two of the x amount of Eurobeat labels out there?

Imagine AVEX having a meeting with the premier Eurobeat labels and saying only 1-2 of them produce acceptable EDM standards, but I'm sorry, but we are gonna have to drop the rest of you.

How is that progress for Eurobeat? Better yet how is this progress for SEB series

Sure we can all pull out our credit cards and order Eurobeat oversees, but only from x amount of lables. but what of the rest of the labels. I enjoy the styles of all the labels and would hate to have my options diminished. I've been on certain online purchasing sites where only certain tracks from a cd are avaliable. whether it be for copyright or whatever. and most of the TIME, the ones I particulalry want are not avaliable. I for one would not feel any happier if this would be the case with SEB series.


I like Mindsweepers idea alot. Showcasing the Labels' different styles to the different music crowds, but who is actually gonna take the TIME to do this?

We can't upload Eurobeat onto our facebooks pages for fear of getting wacked by AVEX. We can upload to Youtube, but only untill we are caught, then down they go.

The point is; that if we take it upon ourselves to showcase Eurobeat tracks through our own resources; we could , actually in the end, be penalized for it. AVEX calls it Pirating. I don't! I call it spreading the beat.

It's funny, cuz if we as a community actually got the go ahead from AVEX to communicate Eurobeat to the Westerners; there is no doubt in my mind that we would actually submit all tracks in thier original form and with pride, because in the end; we wouldn't be in it for the money, we would actually want to share Eurobeat with the rest of the world.

Now, who can say the big wig records companies would put thier egos aside for one second and do the same.

Your thoughts?

jeurobeat
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Post by jeurobeat » 27 Apr 2013, 09:45

#Infinity wrote:Whatever you say, eurobeat's identity as a Japanese product still does not explain why Avex went from slowly expanding eurobeat's availability to the rest of the world to reverting their online store policy to Japan-only credit cards and suddenly removing their entire catalogue from the American iTunes store.
It's not necessarily AVEX just not wanting to sell to non-Japanese markets. I can think of many valid reasons for their decision.

Maybe mu-mo was accessible to non-Japanese buyers by accident and should have been Japanese-only in the first place.

Contracts might forbid AVEX to sell music outside of Japan, or just allowed to sell it for a restricted period.

Non-Japanese iTunes availability could be just an experiment that has failed. Sales may have been so low that it wasn't profitable at all.

Bonkers
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Post by Bonkers » 27 Apr 2013, 14:12

drnrg, Because what happens is, people DO illegally download the music, you see it all the time on the IinitialD forum; everyone asking for the download file, so you can't really blame Avex for trying to protect their sales.

You expect Avex to just automatically start releasing the SEB cds here in the States where there is hardly no demand for it. Honestly, who knows about Eurobeat unless you've attended some anime con or play DRR or InitialD? Many people I have talked with from college think Eurobeat is Japanese-made Pop music....so ya.

Why don't some of you sit down, make a DJ mix with the songs you have bought and paid for with your own money (since you guys love your extended versions so much), burn it to a disc and pass it out in your local party scene? Why don't you guys have a house party and play the music there? How do you expect the American population to just magically know about Eurobeat unless it's exposed to them as a genre of actual DANCE music instead of "anime music" or "video game music"? (I say this disregarding the notion of American-made Eurobeat).

DarkSky
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Post by DarkSky » 27 Apr 2013, 14:44

Bonkers wrote:drnrg, Because what happens is, people DO illegally download the music, you see it all the time on the IinitialD forum; everyone asking for the download file, so you can't really blame Avex for trying to protect their sales.

You expect Avex to just automatically start releasing the SEB cds here in the States where there is hardly no demand for it. Honestly, who knows about Eurobeat unless you've attended some anime con or play DRR or InitialD? Many people I have talked with from college think Eurobeat is Japanese-made Pop music....so ya.

Why don't some of you sit down, make a DJ mix with the songs you have bought and paid for with your own money (since you guys love your extended versions so much), burn it to a disc and pass it out in your local party scene? Why don't you guys have a house party and play the music there? How do you expect the American population to just magically know about Eurobeat unless it's exposed to them as a genre of actual DANCE music instead of "anime music" or "video game music"? (I say this disregarding the notion of American-made Eurobeat).
That's exactly where a communicationplan is made for.

Shawaazu
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Post by Shawaazu » 27 Apr 2013, 17:01

What about going the Saifam route and release them as fitness/workout albums :P Resurrect the Aerobeat series :D Make a new fitness craze where you workout to Eurobeat songs :wink:

The itunes things probably has something to do with avex having issues with itunes policy rather than anything else, especially if they took off their entire catalogue.
Gone are the days of the proud emblazoning of headers like "A Stock Aitken Waterman Production" onto the backs of album and single covers; if every producer was given a credit that size, there wouldn't be enough room for them to print the tracklist. And besides, nowadays it's all about making the singer look like a legitimate artist and not like a produced, puppet-on-a-string, walkin'-talkin' media peep-show - and so, the singers are made to look like the sole contributors towards the actual music, with producers and writers being treated as invisible, insignificant members of factory staff who simply stand at the assembly line and occasionally press the "instant money" button.
That's not all entirely true, sometimes producers get shout outs in the actual song. How many times has "RedOne" or "Dark Child" been said at the beginning of songs? :D

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