Communicationplan: Spread The Beat

[Mindsweeper]

Why don't some of you sit down, make a DJ mix with the songs you have bought and paid for with your own money (since you guys love your extended versions so much), burn it to a disc and pass it out in your local party scene? Why don't you guys have a house party and play the music there? How do you expect the American population to just magically know about Eurobeat unless it's exposed to them as a genre of actual DANCE music instead of "anime music" or "video game music"? (I say this disregarding the notion of American-made Eurobeat).

THIS is the kind of thing I was getting at earlier. I have a huge stack of blank CDs that are collecting dust. I would be more than willing to use them as a vehicle for spreading the beat.

Avex isn't going to release eurobeat internationally now and expect it to become popular...we have to show them it will be worth it. We have to make it popular first.

Less squabbling more progress let's go go go go

[DarkSky]

What about going the Saifam route and release them as fitness/workout albums Resurrect the Aerobeat series Make a new fitness craze where you workout to Eurobeat songs

Haven't thought about this myself yet. But yea dude, this is what I mean. This is a very useful tip!

The itunes things probably has something to do with avex having issues with itunes policy rather than anything else, especially if they took off their entire catalogue.

That's correct. Licenses.

Almost everyone..

Let's stop that nagging, shit and other negativity. It's not what I've asked for.

-Eurobeat is a unique genre
-It has existed for a long time and evolved during this time
-Every artists/producers' dream is having a good carreer (= +sales)

An appeal to everyone:
If you come with a suggestion for the communicationplan, please try to think commercially. The idea of Shawazuu to have Eurobeat featured in Fitness workout CDs is excellent.

There are way more ways of slightly moving the genre towards Europe and the US. Think of featuring the music on anime cons, featuring the music in console games and arcade games.

[Darkholme]

A few years ago I burned several CD's with eurobeat that I thought would work well with driving. Since Initial D I knew it's the perfect driving music when it conveys speed and power. So, maybe a CD with driving eurobeat that's not the Initial D soundtrack

Hell, SEB 191 has the subtitle "~Enjoy Your Drive~"!

Also +1 on the workout idea, going to the gym with a eurobeat playlist pumps ya up really well

[DarkSky]

A few years ago I burned several CD's with eurobeat that I thought would work well with driving. Since Initial D I knew it's the perfect driving music when it conveys speed and power. So, maybe a CD with driving eurobeat that's not the Initial D soundtrack

Hell, SEB 191 has the subtitle "~Enjoy Your Drive~"!

Also +1 on the workout idea, going to the gym with a eurobeat playlist pumps ya up really well

Good one.

The thing is, Eurobeat can be used for so many purposed. In the past we've seen a clear link between:

Eurobeat and Games
Eurobeat and Driving
Eurobeat and Gym workouts
Eurobeat and Rock (Eurock)
Eurobeat and Ballads (Aishu)

Is there anything else I'm missing, or many any new possible combinations?

[Mindsweeper]

Eurobeat and raves (chipmunky hinrg attack is a good start)

Eurobeat and parapara

[DarkSky]

A few years ago I burned several CD's with eurobeat that I thought would work well with driving. Since Initial D I knew it's the perfect driving music when it conveys speed and power. So, maybe a CD with driving eurobeat that's not the Initial D soundtrack

Hell, SEB 191 has the subtitle "~Enjoy Your Drive~"!

Also +1 on the workout idea, going to the gym with a eurobeat playlist pumps ya up really well

Good one.

The thing is, Eurobeat can be used for so many purposed. In the past we've seen a clear link between:

Eurobeat and Games
Eurobeat and Driving
Eurobeat and Dancing (parapara)
Eurobeat and Gym workouts
Eurobeat and Rock (Eurock)
Eurobeat and Ballads (Aishu)
Eurobeat and Raves (chipmunky hinrg attack is a good start)

(added a couple to the list. thnx mindsweeper)

Is there anything else I'm missing, or many any new possible combinations?

[Bonkers]

I just don't understand why you want to market Eurobeat in the US as "game" music. I understand games like Guitar Hero & DJ Hero...EVERYONE already knows those songs and artists, so they know it's not music created solely for that game. If you feature music on a game that no one knows about, they are just going to assume it was music created solely for that particular game, not a genre of actual dance music. InitialD worked for Japan because people already knew about Eurobeat and parapara.

The same goes with anime cons...sure, they are better than the game circuit, but when you see a parapara panel at a con, it's not an open party like it is in Japan...it's a small group of people who do a small performance, or battle, and leave...there's no invitation to the music...you watch a performance and move on to the next panel. Why not have SEB cds ready to hand out as freebies, (or at least a discounted price) to the crowd so they have some connection on what the look for if they want to buy the music themselves? Why not have a 5-8 hour long Eurobeat/Hyper Techno dance party to show people that the music is ACTUAL music with some information that the music is tied to Italy, not just Japan?

[drnrg]

Why not have SEB cds ready to hand out as freebies, (or at least a discounted price) to the crowd so they have some connection on what the look for if they want to buy the music themselves?

haha! I've done this many a TIME. Burning cds when certain people ask me what song that was? It's great when I see someone elese down here in baja actually get Eurobeat besides me.

Here's a risque idea which a famouse 80's band did in thier home town of Boston to get radio air-play when they had all doors shut on them. I'm talking about the famouse Cars. They sent a demo of "Just What I Needed" labled Urgent: Add to playlist. The DJs back then had much more freedom, so they played the song. It became a most requested track and eventrually became a hit leading to a long number of Clasic tunes for the band..

I don't know what kinda trouble you could get into, if any, but If any of you have a online radio station; maybe throw in a few Eurobeat songs in there. It's kinda like youtube, but cutting out the greedy f**ks. I mean online radio is avaliable to everyone right? I mean if you can sneak them onto workout cds , why not onlione radio. You could promote it through face or whatever to your friends and so forth.

I know Eurobeat would get a positive response from many new first TIMEers. It's not so close minded to think only Video gamers and animi lovers will find it appealing. I'm a rocker like a lot of Eurobeat producers, and I love it. many of my rocker freinds really like Dave Rodgers and Dall Ora's giutar driven styles. My p.c.s memory is on crutches, but if I could have an Online rock radio station; I would throw in some of those giutar influenced Eurobeat songs. I'm positive they would get a responce.

Just a thought.

[Mindsweeper]

Don't completely discount music games, bonkers, that's how I got into Eurobeat.

As for parapara at cons, more often than not they teach a routine, but I agree that it would be awesome to have an actual dance party.

Don't laugh too hard, but I'm actually going to wear a big printed out SEB 221 cover on my head for the next con I go to. Maybe I should burn some discs and become a walking advertisement while I'm at it.

[Darkholme]

Speaking of DJ Hero/Guitar Hero/Rock Band, I'd pay some serious money for Eurobeat Hero

Eurobeat is also lots of fun to sing along to, so if karaoke was more popular outside Japan and the far east there could be a market for instrumental eurobeat in karaoke places.

[Shawaazu]

Speaking of DJ Hero/Guitar Hero/Rock Band, I'd pay some serious money for Eurobeat Hero

Eurobeat is also lots of fun to sing along to, so if karaoke was more popular outside Japan and the far east there could be a market for instrumental eurobeat in karaoke places.

It was fun singing Sugar Baby at a karaoke place when I was in Tokyo

[DarkSky]

Look guys, this is amazing. With your help I've compiled quite a large list of things Eurobeat could fit in along with some examples.

Eurobeat and Kids (Disney/Dance Kids)
Eurobeat and Games (ParaPara/DDR/Dance masters)
Eurobeat and TV series (Initial D)
Eurobeat and Driving (Energetic Eurobeat)
Eurobeat and Dancing (parapara)
Eurobeat and Gym (workouts)
Eurobeat and Rock (Eurock)
Eurobeat and Ballads (Aishu)
Eurobeat and Techno (Hyper Techno)
Eurobeat and Raves (chipmunky HRG Attack is a good start)
Eurobeat as freebies (free cds)
Eurobeat and J-POP: Ayumi Hamasaki remixes
Eurobeat and Karaoke (Asia)

As you can see, Eurobeat has many different target groups. That's really good to know because then I can adjust the communication towards each individual group.

Any other ideas are welcome!!

@Bonkers
I do understand what you mean. However what you describe would only happen if you decide to use Eurobeat as game music ONLY. If the genre pops up in various other places it's gonna be all right

@Mindsweeper
That's brilliant!

[#Infinity]

I just wanted to add that as a frequent distance runner, eurobeat is the ideal genre of music to accompany you for the sport. The 150-160 bpm range is roughly equivalent to a typical person's steps-per-minute rate, the consistent structure makes it easy to follow, and the immense energy gets you as pumped up as possible. I can see how most people would find eurobeat horribly overpowering in a typical listening environment, but in this situation, the intensity is an asset rather than a liability. Besides my familiarity with eurobeat through Dance Dance Revolution, I strongly believe my enjoyment of running has been massively auspicious to my enduring love for the genre.

[para_rigby]

I just wanted to add that as a frequent distance runner, eurobeat is the ideal genre of music to accompany you for the sport. The 150-160 bpm range is roughly equivalent to a typical person's steps-per-minute rate, the consistent structure makes it easy to follow, and the immense energy gets you as pumped up as possible. I can see how most people would find eurobeat horribly overpowering in a typical listening environment, but in this situation, the intensity is an asset rather than a liability. Besides my familiarity with eurobeat through Dance Dance Revolution, I strongly believe my enjoyment of running has been massively auspicious to my enduring love for the genre.

I have friends who are not as passionate about eurobeat as I am, but they listen to it while working out. They said they find it very energetic and push them to keep on exercising. My bf loops between a few of these euro tracks while exercising:

Heart Attack/ Lolita
Shy Gun/ Oda
Chemical Love/ Kevin & Cherry

There is something to this. I think it is one of the best genres for high impact exercise. Keeps me going hardcore for an hour on the elliptical!