Post
by Bonkers » 27 Jun 2018, 03:28
Maybe I can shed some light! This ha to been seen through two lenses: 1990-2002 / 2008 - Present
Eurodance music gained big commercial success here in the early-mid 90s, especially on MTV & the first 2 volumes of Jock Jams. House & Eurodance music were also big on the CD series Dance Party USA. Buuuuuuuut, as this tame style of Eurodance & House music was gaining commercial success via media & dance clubs, there was an underground rave culture blooming thanks to Frankie Bones bringing back the Euro rave culture to the States in the early 1990s after his trip to Europe. Underground genres like Chicago/LA hard house, harder techno styles from Europe (think Juliana's Tokyo material), Euro Trance started to become big in the USA rave scene. In 1996, British Happy Hardcore music made its way over here via Moonshine's Happy2bHardcore series (1996-2003, and was Moonshine Music's highest selling series). This led to an explosion of Candy kids throughout Canada & the States thanks to Anabolic Frolic's Hullabaloo raves inside the Toronto Opera House, and by 2000, happy hardcore music had become wide spread throughout the USA rave circuit,which led to full explosion of candy kids, and with this came the rise of MDMA among the young adults (which resulted in deaths).By the late 90s/early 2000s, 20/20 & other news programs caught on and began doing reports about how bad raves were, and in 2002, the RAVE ACT was imposed in the USA. MTV had also stopped showcasing eurodance music videos. So, I don't know if this factually led to the push back in Eurodance/Euro dance genres music being commercial here in the States, but I don't doubt it played a part in it. Even rapper Eminem released a song in this time which featured him telling "Moby" "Nobody listens to techno!"
We had many CD series in the late 90s/early 2000s that featured Happy Hardcore, Drum'n'Bass, Hard House, Techno styles, Trance styles, but much of that crowd had moved on around 2007-ish, but the underground rave scene continued to grow as Happy Hardcore had evolved to UK Hardcore, and UK Hard House/Hard Trance/Schranz Techno/Hardstyle/Psytrance had become big in the States's rave circuit, and CDs of these genres were not sold Stateside). Eurodance had evolved to just Euro Trance by this time, and that was big in the Club circuit. Soooooo, the kids who were born in 1999/2000, missed growing up with that, so this generation's first commercial dance music was Lady Gaga's Just Dance, and this sparked the whole dance-pop that's still dominating the radios today. (Unless they had found their way to the rave scene first).